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Custom Typography. Built Around Your Needs.
Custom typefaces help organisations communicate with a distinctive and consistent voice. Designed around specific needs rather than generic use, they can support multiple languages, reflect the character of a brand and perform reliably across digital and physical environments. Whether developed as a completely new design or adapted from an existing typeface, a custom solution offers greater control, flexibility and long-term value than standard retail fonts.
Custom Typefaces
A custom typeface gives organizations complete control over one of the most visible elements of their identity. Designed specifically for a brand, publication, institution, or product, it can reflect a distinctive character while meeting precise functional and technical requirements.
Each project is developed around its intended use, from the scope of the character set and language support to the number of styles, weights, and widths required. Beyond the design of the letterforms themselves, careful attention is given to implementation, licensing, and long-term usability, ensuring that the typeface performs consistently across all applications.
For larger organizations, a custom typeface can also become a highly efficient long-term investment, providing a unified typographic system while reducing the complexity and cost of managing multiple commercial font licences.
Each project is developed around its intended use, from the scope of the character set and language support to the number of styles, weights, and widths required. Beyond the design of the letterforms themselves, careful attention is given to implementation, licensing, and long-term usability, ensuring that the typeface performs consistently across all applications.
For larger organizations, a custom typeface can also become a highly efficient long-term investment, providing a unified typographic system while reducing the complexity and cost of managing multiple commercial font licences.
The brand family unites the group's activities across insurance, mobility, financing, or investment. (Explore the project ⤴)
Typeface for the visual and wayfinding system of the renovated Art Nouveau train station building. (Explore the project ⤴)
Font Modifications
Modifying an existing typeface is an ideal solution for clients seeking something distinctive without investing in the development of an entirely new custom typeface.
Based on consultation, we can recommend and select a suitable design from our commercial font library and adapt it to specific requirements. Modifications may involve anything from a single characteristic letterform to a broader set of custom alterations, including the creation of additional styles. The resulting font can also be renamed to reflect the identity of the commissioning organization or brand.
Where appropriate, these projects can be accompanied by an exclusive licence tailored to the client’s needs.
Based on consultation, we can recommend and select a suitable design from our commercial font library and adapt it to specific requirements. Modifications may involve anything from a single characteristic letterform to a broader set of custom alterations, including the creation of additional styles. The resulting font can also be renamed to reflect the identity of the commissioning organization or brand.
Where appropriate, these projects can be accompanied by an exclusive licence tailored to the client’s needs.
The headline font defines the character of a newspaper in both print and digital formats. (Explore the project ⤴)
This display typeface has been part of Morgan Stanley's visual identity since 2010. (Explore the project ⤴)
Extended Language Support
For organizations and brands operating internationally, maintaining a consistent typographic voice across multiple languages and writing systems is essential.
We can extend our typefaces with additional language support, including expanded Latin character sets, Cyrillic, and Greek. Further writing systems can also be developed upon request, ensuring that a brand retains its visual identity across all markets and audiences.
We can extend our typefaces with additional language support, including expanded Latin character sets, Cyrillic, and Greek. Further writing systems can also be developed upon request, ensuring that a brand retains its visual identity across all markets and audiences.
A typeface including three scripts created for the unified visual identity of the Czech Republic. (Explore the project ⤴)
Localization of the Purista font for the Battlefield 3 game interface by Electronic Arts. (Explore the project ⤴)
Logotype Development and Refinement
Most brand identities are built around letterforms. Typography is our discipline and our passion — a craft shaped by precision, experience, and a deep understanding of form, proportion, spacing, and visual balance.
We work closely with clients and designers to refine logotypes through careful adjustments of details, optical corrections, spacing, and structural relationships. Whether assisting in the development of a new wordmark, recommending complementary typefaces, refining existing letterforms, or modernizing established logos, our goal is to help brands achieve greater clarity, distinction, and longevity.
We work closely with clients and designers to refine logotypes through careful adjustments of details, optical corrections, spacing, and structural relationships. Whether assisting in the development of a new wordmark, recommending complementary typefaces, refining existing letterforms, or modernizing established logos, our goal is to help brands achieve greater clarity, distinction, and longevity.
A modernized logo for a music publishing company, featuring a new typeface and a refreshed figure. (Explore the project ⤴)
A new logo for Moser, a luxury crystal manufacturer with a history dating back to 1857. (Explore the project ⤴)
Custom Fonts Licensing
Licensing defines how a typeface can be used, shared and protected over time. Fonts from our library are licensed according to the number of installations, views, or specific usage scenarios. These licences are purchased once and remain valid indefinitely. Custom and modified typefaces are also subject to licensing. In addition, we offer exclusive licensing options that grant the client sole usage rights for an agreed period, ensuring that no other organization can use the same typeface during the term of exclusivity.
See how custom typography works in practice.
How is a custom typeface created?
The process of developing a custom typeface is always unique, just like the typeface itself. Every project depends on its specific context, requirements, and complexity, which means the timeline can range from a few weeks to several months. The following outline represents a comprehensive overview of a typical custom type project.
1. Client Brief
Together, we review the project’s goals, requirements, intended use, stylistic direction, as well as technical and licensing considerations.
2. Concept Development
We prepare initial concepts and design directions, defining the typographic approach and exploring the fundamental character of the typeface.
3. Presentation + Feedback
The concepts are presented and evaluated, providing valuable feedback that guides the next stage of development.
4. Initial Character Set
We create a core set of representative characters and, where appropriate, preliminary styles to establish a clear vision of the final direction.
5. Presentation + Feedback
The work-in-progress is presented for review, and feedback is incorporated into the design.
6. Full Character Set and Styles
The complete character set is developed and all required weights, widths, or styles are produced.
7. Presentation + Feedback
The finished typeface family is presented across all styles and application examples. Final adjustments are implemented.
8. Delivery of Final Fonts
We deliver the completed font files in all agreed formats, together with the necessary documentation and licensing materials.
Thinking about a custom typeface?