Moser

Agency: Dynamo design
Client: Moser
Realization: 2019

Moser is regarded as one of the world’s most renowned luxury crystal brands. The company was founded in 1857 in Karlovy Vary, Czech Republic. Moser crystal is found in the residences and palaces of monarchs, statesmen, and governments around the world.

Moser’s product portfolio includes luxury drinkware and decorative glass collections that have remained in continuous demand for decades, alongside new collections developed by the company’s design studio in collaboration with contemporary glass designers.

The modernized Moser wordmark was developed from its original, typographically dated form. The redesign refined it into a new, confident identity featuring proudly applied shading, logical character connections, and a level of contrast appropriate to the brand’s elegance.

The logo was created in two optical styles, taking advantage of the possibilities offered by variable font technology. The high-contrast display version is complemented by a more robust optical variant suitable for applications such as sandblasting and gilding.