Direct Group is a Czech financial and technology group focused on insurance, mobility, financing, investment, and digital services. Its companies aim to simplify traditionally complex industries through transparent products, customer-friendly communication, and digital-first solutions. The group has become one of the most visible challengers to established players in the Czech market by emphasizing innovation, accessibility, and user experience.

This monolinear typeface is distinguished by its curved legs and occasional angled terminals on vertical strokes. Together with the logo and the brand’s distinctive color palette, it forms the driving force of the visual identity, making it unmistakably recognizable across all areas of the group’s activities.