Agency: Pecina
Client: Heureka Group
Realization: 2021
Heureka Group is the largest group of price comparison and shopping advisory platforms in Central and Eastern Europe. Operating across nine countries, it connects online retailers with customers through price comparison services, product reviews, merchant ratings, and a range of other e-commerce solutions.
An effective way to create a distinctive corporate typeface can be as simple as replacing selected characters with their formal counterparts from the Greek alphabet, referencing the ancient Greek origin of the company’s name.
