Gutentag is a display typeface built around a simple idea: achieve the strongest possible character with the fewest possible means. Inspired by designs such as Chicago by Susan Kare and Jacno by Marcel Jacno, it combines a geometric foundation with a lively, human touch.

Its forms are clean and economical, yet full of subtle details that give the typeface a warm, approachable and slightly mischievous personality. The result is a distinctive voice that feels confident without being loud, expressive without becoming eccentric.

The family is available in three width variants — Standard, Narrow and Condensed — offering flexibility for everything from compact wordmarks to expansive visual systems. A rich set of alternate characters allows designers to fine-tune the tone of their typography and create identities with a unique and recognizable character.

Designed for branding, logotypes and visual identities, Gutentag brings personality to places where generic geometric typefaces fall short. It offers the clarity of a rational design combined with the charm and individuality of a hand-crafted solution.