Agency: superlative.works
Client: Ropid
Realization: 2020
Prague Integrated Transport is the integrated public transport system serving the Czech capital and the Central Bohemian Region. The new design concept encompasses the logo, typeface, vehicle color scheme, pictogram set, and employee uniform design.
PID Grotesk was developed through subtle modifications of the Atyp Text typeface. Its most distinctive features include enlarged dot accents, which respond to the overall lowered diacritics and allow for tighter line spacing, and a numeral seven that replaces the conventional crossbar with a supporting vertical serif.




