Laichter House was commissioned by Jan Laichter as a combination of a publishing house headquarters and an apartment building, designed by the architect Jan Kotěra and constructed between 1908 and 1910. Today, the building is undergoing gradual restoration and serves as a cultural center.

The artist and typographer Jaroslav Benda was closely associated with Laichter’s publishing house, designing and refining its books for more than sixty years. For this reason, the Jaroslav typeface was a natural choice for the building’s visual identity. A simple modification of the uppercase C and the transformation of the ring diacritic into a dot proved sufficient to create a distinctive typographic expression for this cultural institution.

The typeface was first used for a commemorative plaque installed on the building’s façade. The production process, which began with the design phase and continued through the careful adjustment of kerning pairs in the model, culminated in bronze casting.